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PPC Training and Course in Chandigarh

PPC Training and Course in Chandigarh

Duration – 2 weeks
Qualification- +12

PPC Training and Course in ChandigarhPay per Click (PPC), also known as Search Engine Marketing (SEM) is different from SEO. While SEO generates organic traffics for the site, you need to pay a price per click to build traffic through PPC campaign. PPC ads either appear above the organic results, or these are generally added to the sidebar. Google Ad words is one of popular SEM system. One could launch SEM campaign off their platforms — Microsoft, Bing, Yahoo — as well. A fruitful SEM campaign turns visitors into customers. An absolute SEM campaign could be the mix of these factors: Right keywords, simple tips to organize them into campaigns, simple tips to place your bid on keywords pertaining to your organization, what channel you really need to select, simple tips to create a SEM landing pages.

Module cover in our course

• Pay Per push (PPC) or website marketing (SEM)

  •  Key Concepts of SEM
  •  Overview of Google Adwords
  • Overview of Microsoft AdCenter
  • Bing Ad Centre
  • Overview of Yahoo Search Engine Marketing
  • Daily Budget
  • Strengths of Pay-Per-Click
  • Niche Research
  • Research Tools
  • Google PPC
  • Pay Per Click Strategies
  • Objectives, goals & expectations
  • Search Campaign Process
  • Competitive Analysis
  • Keyword Selection
  • Ad Writing Techniques
  • Landing Pages & proactive approach
  • Targeting
  • Budgets
  • Scheduling
  • Display Networks
  • Campaign Management
  • Conversion Tracking
  • Conversion Metrics: CPA, CTR
  • Bid Management Plan & Bidding
  • Performance Tracking with Google Analytics
  • Reporting and AnalysisPPC (Pay Per Click) pay click that is per advertising allows businesses to attain audience bygoogle-adwords- running campaigns through sponsored ads on the search engines and websites. With PPC ads, you can easily reach audience that is relevant increasing the return on marketing dollars spent. Morph Academy PPC Training and Course in Chandigarh program was designed to train you from the usage of PPC advertising to reach your paid marketing objectives. The program covers in-detail most of the components of Pay Per Click – PPC advertising – initial campaign that is comprehensive, conversion tracking, bidding and reporting, landing pages, managing campaigns, and advanced PPC concepts.
March 15, 2016
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